What is On-Page SEO?
On-Page SEO requirements and prices vary depending on the size of your website and the requirements since each website has different needs as well as different weaknesses and issues to be address.
For example, pure HTML website are more technical than a wordpress website and therefore, servicing would be more complex.
Your website may not require all the services listed below, so contact us so we can quote you based on your specific needs.
We are flexible depending on the size of your business and will work around prices to meet your budget fairly.
On-Page SEO covers all of the following sub-tasks
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
HTML, or hypertext markup language, is the backbone of nearly every website. HTML allows you to format web pages with headings, subheadings, lists, and other useful text-organizing features. With the most recent updates in HTML5, you can also create attractive graphics.
HTML can be easily read by web crawlers, so search engines can be updated with your website’s content in a timely manner. When dealing with HTML, you should strive to write in a manner that is both concise and effective. Additionally, when it comes to referencing other resources within your HTML document there are a few best practices you should follow.
A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot. Permalinks are often rendered simply, that is, as friendly URLs, so as to be easy for people to type and remember.
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.
Alt text (alternative text), also known as “alt attributes”, “alt descriptions”, or technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.
Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. So if in an article of 100 words you are using your keyword 10 times, your density will be 10%. Many people use different formulas to calculate keyword density (like this one).
Large images slow down your web pages which creates a less than optimal user experience. Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Lossy and lossless compression are two methods commonly used.
An SEO Plugin allows you to easily optimize metadata. The page title and meta description appear in the code of your page and in search engine results. They are very important in telling the search engines what the page is about.